
SOUTHERN SCREED
Turning a specialist liquid screed & underfloor heating supplier into a dominant local search presence across Surrey and London.
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SEO & Marketing Consultant, international author, and keynote speaker. I help brands achieve organic growth through data-driven strategy — and have spoken at major events including BrightonSEO and WooCommerce.
Experience Across Leading Platforms
What Ricky Helps With
Build sustainable search visibility through technical SEO, content strategy and authority — focused on the searches that matter to the business.
Strengthen the signals that help search engines and AI-powered systems understand who you are, what you're authoritative about and where your expertise fits.
Connect leads, CRM, automation, AI and follow-up so marketing doesn't stop when someone lands on your website.
What Ricky Does
The Way I Work
Good marketing rarely fails because a business needs another random tactic. It usually needs a clearer understanding of the opportunity, stronger foundations and a system that connects visibility with conversion.
Find where the real opportunity exists.
Stronger foundations across search, content and offer.
Visibility connected to conversion.
Then improve what works.
The Numbers
The Work

Turning a specialist liquid screed & underfloor heating supplier into a dominant local search presence across Surrey and London.

Hands-on ecommerce operator experience: scaling product SEO, WooCommerce architecture, and customer conversion for a leading UK baby boutique.

Founder project: building an all-in-one marketing operating system that connects leads, CRM, automations, AI voice, and reviews into one system.
More Than a Consultant
I've spent my career working at the intersection of search, marketing, technology and business. I advise businesses — but I also build businesses, create software, write books and share what I learn along the way.
A Few Things You Might Want to Know
Ricky Whiting is a UK-based SEO & Marketing Consultant, international author and keynote speaker. He is the founder of Webstudio.Marketing and has spoken at major industry events including BrightonSEO and WooCommerce.
Ricky helps businesses grow through SEO, marketing strategy, AI search readiness and connected marketing systems. He also builds software through Webstudio.Marketing, writes books and speaks on SEO, AI, marketing and personal branding.
Ricky works with businesses that already have something good but need stronger visibility, a clearer marketing strategy or better systems to turn attention into enquiries and customers — from local service businesses to ecommerce and growing brands.
AI SEO considers how strong SEO fundamentals, useful content, entities, structured data and authority can help brands be better understood across both traditional search engines and AI-powered search experiences like Google AI Overviews. It's about strengthening the signals that help machines understand who you are and what you're authoritative about — not guaranteed placement in any AI platform.
Entity SEO is about helping search engines and AI systems understand the people, organisations, products, topics and relationships behind your website. Strong entity SEO means creating consistent, corroborated and machine-readable information across your site and relevant external sources.
Webstudio.Marketing is the marketing platform Ricky founded — connecting CRM, automation, AI and marketing systems so that marketing doesn't stop when someone lands on a website. Find out more at webstudio.marketing.
Yes. Ricky speaks on SEO, AI, marketing, personal branding and entrepreneurship. You can explore speaking topics and enquire through the speaking page.
Ricky offers consulting across SEO, marketing strategy, AI search and marketing systems. You can explore consulting or book a call directly to discuss where your business is now and where you want it to go.
