SEO Glossary
Master the terminology of modern search. Every term is interconnected with our core knowledge clusters.
A
Algorithm
A complex system used by search engines to retrieve data and deliver the best possible results for a query.
B
Backlink
A link from one website to another, signaling trust and authority to search engines.
C
Crawl Budget
The number of pages search engines will crawl on a website within a certain timeframe.
E
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness. A framework Google uses to assess content quality.
Entity
A distinct, independent thing (person, place, concept) that a search engine's knowledge graph recognizes and connects to other entities.
G
Generative Engine Optimization (GEO)
The practice of optimizing content specifically to be cited and featured in AI-driven search experiences like Google SGE.
K
Knowledge Graph
A knowledge base used by Google and its services to enhance search engine's results with information gathered from a variety of sources.
L
LSI Keywords
Latent Semantic Indexing keywords are terms that are conceptually related to the main keyword, helping search engines understand content context.
S
Schema Markup
Code (semantic vocabulary) placed on a website to help search engines return more informative results for users.
Search Generative Experience (SGE)
Google's AI-powered search experience that provides generative AI summaries at the top of search results.
T
Topical Authority
A measure of a website's authority in a specific niche or topic area, earned by consistently publishing high-quality, comprehensive content.
Z
Zero-Click Search
A search query that is answered directly on the SERP (Search Engine Results Page), resulting in no clicks to external websites.