How We Achieved a 300% Increase in SGE Impressions
A comprehensive case study on optimizing for Large Language Models and Google's Search Generative Experience for a leading B2B SaaS platform.
Industry
B2B SaaS
Challenge
Loss of top-of-funnel traffic to AI
Results
+300% SGE Visibility
The Challenge
Our client, a prominent B2B software provider, noticed a significant drop in top-of-funnel organic traffic starting in late 2023. Upon investigation, we found that informational queries they historically ranked for were now being answered directly by Google's Search Generative Experience (SGE) and AI chatbots like ChatGPT and Claude. Their traditional SEO strategy was no longer sufficient; they were losing visibility because their content wasn't structured for AI ingestion and citation.
Our AI SEO Strategy
1. Information Gain Optimization
AI models prioritize content that provides unique value, not just regurgitated facts. We audited their existing content and injected proprietary data, unique expert quotes, and original research to increase the "information gain" score of their key pages. Read more about this approach in our guide to Generative Engine Optimization.
2. Entity & Schema Structuring
We implemented advanced nested schema markup and optimized content around specific entities rather than just keywords. This helped LLMs better understand the relationships between the client's brand, their products, and the core problems they solve. This is a core part of our AI SEO services.
3. Format Adaptation for SGE
We restructured their highest-value pages to include direct, concise answers (TL;DRs), comparative tables, and step-by-step lists at the top of the content—formats that SGE frequently pulls from when generating overviews. Learn more about content structure in our SEO audit guide.
The Results
Within 4 months of implementing the AI SEO strategy, the client saw a dramatic reversal in their traffic trends:
- 300%Increase in appearances within SGE carousels
- 45%Recovery of lost top-of-funnel traffic
- Top 3Citation source in Perplexity for brand category
- 2.5xHigher CTR on SGE links vs traditional results
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