Tools & Templates
That Actually Work
Practical checklists, playbooks and templates Ricky uses in his own work — now available for free to help you get started.
Most Popular
AI SEO Checklist
A practical checklist covering technical SEO, on-page optimisation, link building, and AI-driven content strategies — a useful starting point to audit and improve your SEO.
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SEO Audit Template
A step-by-step Google Sheets template to run a full technical and on-page SEO audit on any website. Includes scoring, priority matrix, and action plan columns.
Keyword Research Blueprint
Learn Ricky's keyword research approach — covering intent mapping, long-tail opportunity finding, and competitor gap analysis.
Link Building Playbook
Outreach strategies, email templates and tactics for building high-authority backlinks. Includes 10 proven outreach email templates.
Omnichannel Strategy Template
Map out your full omnichannel marketing strategy with this plug-and-play template. Covers SEO, paid ads, email, WhatsApp, TikTok, LinkedIn — and how to connect them all.
90-Day Content Calendar
A ready-to-use 90-day content calendar template for SEO-focused blogs, social media, and email campaigns. Pre-filled with topic ideas for digital marketing businesses.
Need a Custom SEO Strategy?
These templates are a great start — but nothing beats a bespoke strategy built around your business goals.